What is the Cultivate Grant Program?
The Cultivate grant program for small businesses was designed to provide opportunities for entrepreneurs in the real estate and mortgage industry. Understanding that real estate covers all facets of the industry (i.e. Architects, agriculture, appraisers, brokerages, builders, civil engineers, construction, developers, general contractors, manufactures, services, software, technology, etc.), and the lack of African American representation in these areas, is one of our main goals starting in 2021.
Dedicated to helping African American professionals play a vital role in the market by having the opportunities they need to competitively take part in the real estate and mortgage industries, and create their own paths. Through the Cultivate grant program, individuals and businesses can focus more on entrepreneurship, mentorship, development, job growth, increased homeownership, and the rebuilding of communities.
For far too long, African Americans have been pooled into the “Minority” class where individuals of color and women of all races are given the opportunity to qualify for the same grants, incentives and other resources. The problem with this type of pooling system is that African Americans are often the last to be considered, and the least most likely to benefit from the grants and programs being offered.
With the continued discrepancies faced by African Americans, many are forced to either accept what is left over or wait for the next round of "opportunities" to present themselves. Meanwhile, other ethnic groups who are given the grants and other resources can continue their purpose by creating additional programs (grants, sponsorships, educational courses, etc.) that fit their needs and the chosen groups they serve. This disproportionate platform often prevents the majority of the individuals, businesses, and communities the programs were intended for from receiving the support they were hoping to receive to succeed.
African American real estate professionals with a minimum of two years of experience in their chosen field, and with the desire to grow and/or expand their business, mentor others, increase employment, educate, and help support other African Americans that want to take part the real estate industry.
Real Estate Professionals are individuals and businesses that create the ecosystem of the real estate industry. These are real estate and mortgage professionals, financing, education, general contractors, title companies, architects, appraisers, small builders, technology, engineers, developers, manufacturers of building materials, real estate attorneys, etc. It is this conglomerate of entities that make up the entire ecosystem of the real estate industry as a whole.
Why is the Focus on African Americans?
Who is Eligible?
How Does AIREE Define Real Estate Professionals?
Criteria for Eligibility
Submit a Business Plan
Gain industry insight & knowledge about the real estate market.
To apply for the Cultivate grant program, all applicants will need to submit a business plan outlining the following: business costs, projected goals, marketing plans, community impact, potential job growth, and competitive advantage in your local market(s).
References & Experience
How a Cultivate Grant Can Help Your Business?
Provide a min. of three professional references that can highlight your dedication and commit to the profession and/or small business, customers, clients, ect. Also, provide example of how you may have experienced systemic racism in life and/or business, what you learned from the experience, and how the lessons learned have positively been applied to make you a more successful entrepreneur, community leader, or business professional.
Tell us how receiving a Cultivate grant could help your business and community.
All applications will be reviewed by a committee based on the following: work history, proposed business plan, specified needs / purpose for the funds, references, and other requirements. The funding amount is based on state-required resources for operations.
April 25, 2021
Application Submission Open
Application submissions for the grant programs open on April 25, 2021.
May 30, 2021
Application Submission Closed
Grant program application portal will close at 11:59pm (EST) on May 30, 2021.
June 10, 2021
Grant program applications will be reviewed by a committee.
June 12, 2021
Grant recipients will be announced by June 12, 2021
June 19, 2021- Juneteenth and AIREE 1st Year Anniversary
Grant recipient(s) will be awarded on June 19, 2021
The Cultivate program will allocate 5 grants in total. Awards include one $1,000 grant, one $500 grant and two $250 grants. For consideration, applications must submit a complete application that includes a business plan, a min. of two years work history in their field, and a summary how the grant would help their business. The funding amount will be based on state-required resources for operations. For more information or questions, email us at
Application Portal- Coming Soon!
Partners - Coming Soon!
*Note: Grant programs may be updated based on corporate partners and individual supporters. If you would like to show your support and help other small businesses, click on the button above to donate.
“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”
- Harriet Tubman